Digital Marketing Strategy
Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that, we will create a project brief including a time-line for deliverables.
Research & Analysis
As we begin to learn more about your business, we will conduct marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.
Here we begin to lay the foundation for all future efforts in the marketing plan. We craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience and define the KPIs that will help us track and measure the results of your marketing campaigns.
Creative Concept Development
We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.
Once the initial marketing strategy is in place, we will create an activation plan for how to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign itself.
Infographics allow you to display complex information to your audience in a visually-appealing way. These unique documents are useful, sharable, and exemplify your leadership within your industry.
From podcasts and videos, to animations and interactive content, multimedia can be a useful way to educate your online visitors on your products and expertise. This regular content can be a reliable way for people to engage with your brand on a consistent basis.
Whether these are books, magazines, or print advertisements, creating content that is unanimous both online and offline is critical in harnessing a consistent voice for your brand.
This is another opportunity for you to deliver regularly scheduled content to your audience that they can rely on. It allows you to position yourself as a leader in your field, while naturally navigating visitors to your website so that they can explore more about your business.
White papers, presentations, and reports are a great way to deliver informative content to online visitors. For those potential customers that are trying to learn more about your industry and the work that you do, this lets you get in front of them early on to showcase your industry authority.
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Landing Page & Campaign Setup
Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copies.
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Some Paid Media Platforms We Use
- Google AdWords.
- Facebook Promoting.
- Instagram Promoting.
- Waze GPS maps system.
- Adroll Remarketing platform.
- Snapchat Advertising.
- And more…
Social Media Marketing
Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project. Project Brief Audience Research Competitive Analysis Social Audit.
Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content. Profile Strategy Engagement Strategy Content Strategy Advertising Strategy.
Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.
Analysis & Reporting
Provide regular reporting that include analysis of campaign performance, (Key Performance Indicator) KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report Quarterly Review Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform.
SEO (Search Engine Optimization)
Statistical analysis provides insight into web traffics, popular content and visitor behavior, which help to frame SEO strategy.
Primary and secondary keywords are selected to focus page content and drive traffic, keywords are chosen based on relevance. Search volume and competition.
Content is updated to include SEO-Friendly features. Some of these on page elements can include keywords, all tags anchor text, and formatting off-page elements could include meta-data.
The structure of a site is assessed for simplicity and ease of use. Areas such as page hierarchy and site navigation are reviewed for accessibility.
Web design and page layout are reviewed to ensure optimal user experience. The priority of information, organization, and clarity of design are all factors that affect usability.
Incoming links help promote your site, drive traffic, and increase page rank. Key components of finding good links are relevance and quality.
Audience Research & Data Collection It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.
Analyze Goals & Objectives Most recipients spend no more than a couple seconds when viewing an email, so it’s critical that your campaigns are designed to be both cohesive and compelling to engage with.
We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results and stay away from all Spam filters.
Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.
Analysis & Reporting
To make sure that the highest percentage of subscribers open and click through your email campaign, we will find the optimal time and frequency to distribute campaigns.