DIGITAL MARKETING

Digital Marketing Tools & Tactics

Digital Marketing brings any business to life and provides wide brand awareness across multiple devices for the future of successful business.

Digital Marketing Strategy

Project Kick-Off

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that, we will create a project brief including a time-line for deliverables.

Project Kick-Off
Research & Analysis

Research & Analysis

As we begin to learn more about your business, we will conduct marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.

Engagement Plan

Here we begin to lay the foundation for all future efforts in the marketing plan. We craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience and define the KPIs that will help us track and measure the results of your marketing campaigns.

Engagement Plan
Creative Concept Development

Creative Concept Development

We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.

Activation Plan

Once the initial marketing strategy is in place, we will create an activation plan for how to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign itself.

Activation Plan

Content Creation

Infographics

Infographics

Infographics allow you to display complex information to your audience in a visually-appealing way. These unique documents are useful, sharable, and exemplify your leadership within your industry.

Multimedia

From podcasts and videos, to animations and interactive content, multimedia can be a useful way to educate your online visitors on your products and expertise. This regular content can be a reliable way for people to engage with your brand on a consistent basis.

Multimedia
Print Media

Print Media

Whether these are books, magazines, or print advertisements, creating content that is unanimous both online and offline is critical in harnessing a consistent voice for your brand.

Blogs

This is another opportunity for you to deliver regularly scheduled content to your audience that they can rely on. It allows you to position yourself as a leader in your field, while naturally navigating visitors to your website so that they can explore more about your business.

Blogs
Reports

Reports

White papers, presentations, and reports are a great way to deliver informative content to online visitors. For those potential customers that are trying to learn more about your industry and the work that you do, this lets you get in front of them early on to showcase your industry authority.

Paid Traffic

Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Strategy

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

PPC-Strategy
Landing Page & Campaign Setup

Landing Page & Campaign Setup

Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.

Optimization

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copies.

Optimization
Analysis & Reporting

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

Some Paid Media Platforms We Use

  • Google AdWords.
  • Facebook Promoting.
  • Instagram Promoting.
  • Waze GPS maps system.
  • Adroll Remarketing platform.
  • Snapchat Advertising.
  • And more…
Some Paid Media Platforms We Use

Social Media Marketing

Discovery

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project. Project Brief Audience Research Competitive Analysis Social Audit.

Social-Media-Discovery
Social Media Strategy

Strategy

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content. Profile Strategy Engagement Strategy Content Strategy Advertising Strategy.

Campaign Execution

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.

Campaign Execution
Analysis & Reporting

Analysis & Reporting

Provide regular reporting that include analysis of campaign performance, (Key Performance Indicator) KPIs, and goal tracking and adjust project plan based on results.

Monthly Performance Report Quarterly Review Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform.

SEO (Search Engine Optimization)

WEB ANALYTICS

WEB ANALYTICS

Statistical analysis provides insight into web traffics, popular content and visitor behavior, which help to frame SEO strategy.

KEYWORDS

Primary and secondary keywords are selected to focus page content and drive traffic, keywords are chosen based on relevance. Search volume and competition.

KEYWORDS

CONTENT

Content is updated to include SEO-Friendly features. Some of these on page elements can include keywords, all tags anchor text, and formatting off-page elements could include meta-data.

SITE ARCHITECTURE

The structure of a site is assessed for simplicity and ease of use. Areas such as page hierarchy and site navigation are reviewed for accessibility.

USABILITY

USABILITY

Web design and page layout are reviewed to ensure optimal user experience. The priority of information, organization, and clarity of design are all factors that affect usability.

LINK BUILDING

Incoming links help promote your site, drive traffic, and increase page rank. Key components of finding good links are relevance and quality.

LINK BUILDING

Email Marketing

Research

Audience Research & Data Collection It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.

Research
Strategy

Strategy

Analyze Goals & Objectives Most recipients spend no more than a couple seconds when viewing an email, so it’s critical that your campaigns are designed to be both cohesive and compelling to engage with.

Email Design

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results and stay away from all Spam filters.

Email Design

Optimization

Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.

Analysis & Reporting

To make sure that the highest percentage of subscribers open and click through your email campaign, we will find the optimal time and frequency to distribute campaigns.

Email Analysis & Reporting