Since color is an essential factor in the visual appearance of products as well as in brand recognition, color psychology has become necessary to marketing. Recent work in marketing has shown that color can be used to communicate brand personality. There are attempts to classify consumer response to different colors; everyone perceives color differently. Color decisions can influence both direct messages and secondary brand values and attributes in any communication.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
Print Design & Marketing Collaterals
Your print marketing materials are the only remnants of your company that is left behind after a meeting. Make sure that they pass the test. Business Cards, Annual, Reports, Brochures, Print Advertising, Post Cards, Direct Mailings, and Catalogs.
Other Print Materials
Business Cards Letterheads Envelops.
CD & DVD Artwork e-publishing.
Food Menus Magazines Stationery.
Promotional clothing is a popular branding tool that can be used successfully for any business. Done correctly, this type of clothing will drastically change the way others see your business. When you’re choosing promotional dress for your company, it’s important to give these garments a lot of thought. Don’t just slap your logo on the back of a t-shirt without taking time to consider the options. The clothing needs to be well suited to both the company and the purpose of the shirt.
Signage is any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of finding information in places such as streets or inside/outside of buildings. Display: Merchandise arranged to catch the eye and attract attention, in order to promote sales. Displays are differentiated by their placement and type.
Fonts and typography provide an opportunity for your website to be expressive, visually engaging to your visitors and representative of your brand’s image and styling. As a result, finding the right font for your site and brand is more important than you might think, especially if the idea of navigating the world of fonts is a foreign concept.